MANAGED MONETIZATION
Revenue you can reconcile
Provider reporting, contractual splits and payout balances in one auditable view.
Revenue trend
Daily provider-reported revenue
No reconciled revenue yet
Current split
Selected period
Top applications
Provider-reported performance
| Application | Impressions | Revenue | eCPM |
|---|
REWARDED VIDEO
Reward activity
Operational completion signals and provider-confirmed grants, kept visibly separate.
Reward completions
Daily SDK completion signals
No reward telemetry in this period
Verification boundary
How to interpret the numbers
SDK events are operational telemetry. Provider-confirmed ledger rows are the authoritative record for server-verified grants.
Performance by game
Rewarded-format requests, impressions, completions and failures
| Game | Requests | Impressions | Completions | Completion rate | Failures |
|---|
Provider-confirmed grant ledger
Individual, idempotent reward decisions; no raw advertising identifiers are stored
| Time | Publisher / app | Game | Placement | Reward | Player reference | Provider | Status |
|---|
READINESS GATE
Publisher and property onboarding
Complete this checklist separately for every publisher, app or site, platform, provider, and environment.
Live readiness records
Server-derived evidence, verification, approvals, and activation state
| Property | Provider / environment | Evidence | Approvals | State |
|---|
Open the complete onboarding playbook
1. Publisher & commercial
2. Property identity
3. Web property
4. Android
5. iOS
6. Provider serving
7. Publisher-managed
8. ZenX-managed
9. Consent & policy
10. Gameplay placements
11. Reporting & payouts
12. Security & operations
13. Test certification
14. Go-live approval
15. Post-launch
The canonical evidence-level checklist is docs/ads/onboarding-checklist.md. Suspend delivery whenever ownership, consent, provider approval, reporting attribution, or payment integrity cannot be proven.
INVENTORY
Apps and placements
Registered properties and their verified provider identities.
| Application | Publisher | Platform | App / web identity | Status |
|---|
Provider accounts
Normalized account ownership; credentials remain in encrypted reporting connections
| Provider account | Owner | External identity | Status | Evidence |
|---|
Provider applications
Provider approval, store identity, and developer domain
| Application | Provider | External app ID | Store / developer | Status |
|---|
Ad units
Format-specific provider units mapped to logical placements
| Application | Placement | Format | Environment | Status |
|---|
Authorized sellers
Server-verified ads.txt and app-ads.txt declarations
| Application | File | URL | Relationship | Status |
|---|
Policy layers
Global, publisher, app and placement overrides
| Scope | Game | Placement | Platform | Country | Revision |
|---|
CONTRACTS
Revenue-share agreements
Immutable, effective-dated terms used by reconciliation.
| Publisher | Mode | Publisher | ZenX | Effective | Created by |
|---|
Financial ledger
Append-only earnings, payouts, corrections and withholding
| Date | Publisher | Entry | Description | Amount | Created by |
|---|
PAYOUTS
Publisher payouts
Requests, verified beneficiaries, evidence-backed transfers, and ledger settlement.
Beneficiary readiness
KYC, tax, currency, and payment rail must all be independently verified
| Publisher | Legal entity | Country / currency | KYC | Tax | Payment |
|---|
| Publisher | Period | Amount | Status | Reference |
|---|
STATEMENTS
Monthly statements
Immutable snapshots downloadable as CSV or print-ready HTML.
| Publisher | Period | Gross | Publisher earnings | Closing balance | Downloads |
|---|
PROVIDERS
Reporting connections
Encrypted provider reporting credentials and reconciliation health. Google Ad Manager campaign delivery remains authoritative in GAM until its reporting connector is activated.
| Connection | Owner | Credentials | Last sync | Status |
|---|
Recent synchronizations
Daily automated and manual report imports
| Connection | Date range | Rows | Matched | Status | Started |
|---|
ACCESS CONTROL
Publisher memberships
Cloudflare Access identities mapped to least-privilege tenant roles.
| Publisher | Role | Access | Email delivery | Created by |
|---|
AUDITABILITY
Configuration audit log
Who changed monetization policy, access, credentials and payouts.
| Time | Actor | Resource | Action |
|---|